9 SEO Best Practices For 2019 To Stay On Top Of Google and Bing Search
Search Engine Optimization trends keeps changing over the years. Practices that might have worked a year ago may no longer be relevant. Keeping up with the evolving trends in SEO is vital to stay on top of the game.
Here are some SEO best practices we think might be crucial in 2019:
1. Identify user intent
Knowing your audience’s preference is now more important than ever. Are they looking to consume text, video, image or audio content? This information will help you optimize your content for your specific users which will enhance their journey. Google recognizes this, and your website will e rewarded for providing relevant and desired information.
2. Explore Beyond Google Search
Experts believe 2019 is the year when amazon and apple will cut into Google’s search dominance. Realizing and keeping up with this change is vital. After all being visible no matter where and how your audiences search you is the corner stone of good SEO.
3. Produce Exceptional Content
Google is constantly tweaking its algorithm to recognize quality content. Churning out content just to keep your website/ blog active will no longer help you. Websites which produce quality in-depth unique content will soar in rankings whole weaker content will suffer in comparison.
4. Use L.S.I Keywords
Google is so over keyword stuffing. Gone are the days when pages with large number of the targeted keyword got ranked. With this development, the use of LSI (latent semantic indexing) keywords have become crucial. LSI keywords can be thought of as contextually related keywords. This will help google identify the context of the content on your website and match it with the right search/query.
5. Establish Expertise – Authority – Trustworthiness
Implementing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2019. Quality of your backlinks, relevance of your content etc are some of the many factors that influence your E-A- T.
6. Improve Page Speed
This is a no brainer. Your website’s loading time is a vital point in its SEO. #Google is rewarding sites more than once thought for speed, Desktop page loading time has been a ranking factor for a while, it got a twin sibling – mobile page speed is become a ranking factor for mobile.
7. Improve For Voice Search
According to several surveys 4/10 people use voice searches and this number will only increase. Hence it is critical that your website/page is optimized to appear in voice searches.
8. Adopt Featured Snippet Look
Also, In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019.
Answer boxes, recipes, the knowledge graph, carousels etc will take an even bigger bite out of organic traffic making SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.
9. Take Notice Of Mobile First Indexing
Google now considers the website on mobile devices as well.
Most of the websites are now ranked based on the quality of UX they provide on mobile devices. Hence it is vital in 2019 to have mobile friendly version of your site.
Ignitho Technologies Inc is a Digital Technology Solutions company, co-headquartered in the USA & UK is recognized as a preferred partner for Digital Applications & Innovation for enterprises using Frugal Innovation Methodology in collaboration with a well known thought leader from the University of Cambridge. Ignitho Interactive is a part of Ignitho Technologies which combine Content, UI, UX and Integrated Digital Marketing Solutions, promising a create meaningful customer experiences.
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