10 BIGGEST SEO MYTHS THAT CAN KILL YOUR WEBSITE RANKS
Having said that, SEO is an ever-evolving industry. It is a full-time job just to stay updated on the newest updates and trends in this domain. It is probably due to the same reason that there are a lot of outdated practices and myths that float around. It is critical to stay on top of the latest updates in SEO practices and steer clear of possible google penalties which can cause devaluation in ranking.
Here are 10 of the biggest SEO myths that are probably killing your ranks:
1. SEO is a onetime effort
Businesses often forget that SEO is a never-ending process that requires planning, strategies, hard work and time. Even if you do get the required results in a short amount of time, if you do not keep up with the changing practices you will quickly fall behind.
2. Great content will rank automatically
It is a very common misconception that feeds off the age old saying that “content is king”. Yes, content is extremely important. Top ranking websites contain excellent content, but you will not be able to drive organic traffic to your websites or rank high on search results just by filling in great content.
3. HTTPS doesn’t affect ranking
Enabling SSL across your website will definitely give you an edge in comparison to your competitors as websites without SSL are marked unsafe by google chrome browser. Non-HTTPS version can hence seriously harm your search engine ranking.
4. You must submit your site to google
It is not necessary for you to manually submit your content to be indexed by google every single time. If your on-page technical SEO is sound you will be indexed automatically.
5. Exact match keywords must be used
With the introduction of developments like latent semantic indexing etc this is no longer true. Google is much more sophisticated today and do understand context and relevance of a certain content.
6. Meta descriptions are important for SEO
Meta descriptions were a ranking factor in the past, but it is no longer relevant as far as SEO is concerned. However, it will definitely improve user experience at some level as it will give human browsers an insight into the content of your website.
7. Optimizing for mobile is not important
Since people use mobile devices to browse the internet much more than ever before google does take this aspect into consideration while ranking your website. In fact, mobile first indexing is a key shift that is taking place today.
8. Your website load time isn’t important for SEO
User experience is given utmost importance by the search engine algorithm while ranking your website and loading time is a crucial aspect of consideration.
9. Internal linking is not important
Not only is internal linking a sensible thing to do in terms of allowing the browser access to relevant information present within your website but also it creates what is called “Topic Clusters” which is an ethical way of improving search engine ranking of a specific page on your website.
10. Dwell time/Bounce rate doesn’t matter
Dwell time and bounce rates are considered by the google algorithm as a testament to the relevance of the content on your website in relation to the browsers query. This directly affects the ranking of your website.
In an ever-changing space like SEO, staying up to date is key as what was once true could become a myth over time and best practices could become shady and black hat. Thinking from a user perspective, avoiding misconceptions that are spread over the internet and keeping up with the latest trends coupled with long term strategies and patience will definitely win results.
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Thanks for sharing valuable info...!!! Really helpful for me to do SEO and Digital marketing for my website.
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