Ignitho Technologies Inc

With access to the internet and rise in the usage of smartphones across the globe, purchasing habits have changed all over and so has marketing techniques. This is an inevitable shift, after all, marketing is all about reaching your target audience at the right place at the right time. If you want to connect with your customer and guide them through their buyer’s journey and attract them towards your business, then being online is of utmost importance. This is where digital marketing as a concept is critical. Though the infiltration and subsequent dominance of the digital landscape were changes that were initiated in the 1990’s it is the last decade that saw the widespread acceptance and exponential growth of this sector. Today, digital marketing arena keeps expanding and drastically shifting form and it is extremely important for businesses to stay updated. Here are some of the key trends that are on the rise in 2019: 1.    Artificial Intelligence It is predicted that

When it comes to marketing, the significance of content isn’t something marketers are now waking up to. Content was always king and the importance of quality content in marketing was never a point of contention. However, with the drastically changing marketplace, the introduction of new and innovative mediums of communication and marketing and the availability of information in abundance has contributed towards ensuring that good content marketing strategies are relevant, now more than ever. Today, customers value relevant and useful information and are repulsed by traditional hard selling strategies. The realization has dawned upon marketers and businesses that today customers choose to do business with, and enterprises opt to partner with brands or businesses that they can form a connection with, who try to forge a human relationship with their audience vs those that try hard to sell themselves every opportunity they get. Content marketing plays the most important

There are no one-word answers to business challenges, but one can argue that “outsourcing” is the closest thing to it. A large number of companies worldwide have seen tremendous success in outsourcing. Outsourcing is leveraged by IT decision makers to enable business growth since they allow enterprises to reduce internal costs and concentrate on their core competencies. The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles - Azim Premji Here are 5 reasons why software development outsourcing is a good idea: 1.      Cost cutting One of the most important reasons why enterprises outsource their software development is to cut costs. It is found that outsourced labour may cost up to 70% lesser while operating costs could come down up to 30%. 2.      Focus on core business value     Outsourcing software development frees up your in-house talent and