7 DIGITAL MARKETING TRENDS THAT ARE ON THE RISE

With access to the internet and rise in the usage of smartphones across the globe, purchasing habits have changed all over and so has marketing techniques. This is an inevitable shift, after all, marketing is all about reaching your target audience at the right place at the right time. If you want to connect with your customer and guide them through their buyer’s journey and attract them towards your business, then being online is of utmost importance.

This is where digital marketing as a concept is critical. Though the infiltration and subsequent dominance of the digital landscape were changes that were initiated in the 1990’s it is the last decade that saw the widespread acceptance and exponential growth of this sector.

Today, digital marketing arena keeps expanding and drastically shifting form and it is extremely important for businesses to stay updated. Here are some of the key trends that are on the rise in 2019:

1.    Artificial Intelligence

It is predicted that 2019 will see significant influence of AI in the digital marketing space. From analyzing consumer behavior and search patterns to facilitating a better understanding of the audiences and their requirements, AI helps businesses to reach the right clientele with personalized and relevant messages.

2.    Chatbots

This AI-based technology interacts with the website visitors in real time in solving their queries primarily using instant messaging.

3.    Influencer Marketing

Influencers are now regarded as one of the most effective tools of marketing. They could be celebrities, Instagram or YouTube stars or well-known bloggers who have a solid fanbase and can spread the word about your brand.

4.    Voice search

It is predicted that by 2020 about 50% of all searches will be voice searches. With that in mind, it is high time that businesses spread their digital marketing efforts in that direction as well.

5.    Social media stories and live videos

With the rise in popularity of social media “stories” and live videos, digital marketers are utilizing these avenues to spread brand awareness and promote engagement.

6.    Micro-Moments

People today turn to their smartphones in order to learn, discover, and find things. These are micro-moments; moments when decisions are made and preferences are shaped is where marketing efforts are directed today.

7.    Content Personalization

The one-size-fits-all method will no longer bring success in your digital marketing efforts. Personalization of the marketing message will be the way to stand out in 2019. Consumer behavior and search patterns etc will be utilized to customize the content to drive targeted marketing efforts.

2019 will see a lot of these new digital marketing trends being experimented with. Successful marketers will, however, vouch that no matter how many new trends may come and go it is crucial to keep the 3 basic aspects of marketing in mind which are building your brand, telling a story and providing authentic and helpful content. With these cornerstones in place and the courage to take the plunge, you will see definite success.

Ignitho Technologies Inc, one of the leading software development companies in UK and USA. Offers various digital marketing solutions across various digital platforms, promising a hassle free marketing solutions for various industries and businesses.


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