HOW TO DOMINATE CONTENT MARKETING 2019?
When it
comes to marketing, the significance of content isn’t something marketers are
now waking up to. Content was always king and the importance of quality content
in marketing was never a point of contention. However, with the drastically
changing marketplace, the introduction of new and innovative mediums of
communication and marketing and the availability of information in abundance
has contributed towards ensuring that good content marketing strategies are
relevant, now more than ever.
Today,
customers value relevant and useful information and are repulsed by traditional
hard selling strategies. The realization has dawned upon marketers and
businesses that today customers choose to do business with, and enterprises opt
to partner with brands or businesses that they can form a connection with, who
try to forge a human relationship with their audience vs those that try hard to
sell themselves every opportunity they get.
Content
marketing plays the most important role in building a relationship with your
target market, grabbing their attention and ultimately winning over their trust
and businesses. Content marketing isn’t a new concept, in fact is one of the
oldest and most successful marketing methods, having said that, there are new
trends and techniques that are tried out and experimented with, within this
arena. It is critical to stay up to date on these changing trends and here are
some of the most prominent aspects that find a place on that list in 2019:
1. Tell an engaging story
With the
market flooded with competition, clients are spoilt for choices no matter what
they are looking for. In such a landscape there is an evident shift towards
genuine stories. If you fail to tell an engaging story of your brand you will
be just another company trying to win business. It is critical in building
brand awareness, trust and will help inspire confidence in your potential
clients.
2. Take advantage of interactive content
With the
world moving at a fast pace, attention spans are becoming shorter. It is now
important to provide the audience with some sort of interaction with the
content that you have provided. Not only will it grab their attention and
memory but will also engage the end user.
3. Micro-influencers are powerful tools
Influencer
marketing is not an entirely new concept. It is the kind of marketing where
YouTube, Instagram and Snapchat and other social media celebrities are utilized
by brands to spread the word abut them and their product/service. These
influencers needn’t be the biggest online celebrities but should be relevant
and popular in the domain or demographic that your business targets.
4. Content optimization for voice search
With voice
search becoming more and more popular, marketers are grappling to optimize
their content and to adapt themselves to this trend. It is believed that by the
year 2020 half of all searches will be voice searches. In such a circumstance,
it is indeed critical to take voice search results into consideration.
5. Shifting focus to content repurposing
Content
repurposing is a concept most marketers are familiar with. However, it is
critical in the current scenario where it is not about the amount of content
created or the effort put in, but simply about the impact it creates.
Content
marketing is here to stay and it is critical for brands to invest in good
content, now more than ever. Keeping up with the changing trends in content
marketing, experimenting with new ideas and above all keeping it as real and
relatable as possible, will see tremendous results in 2019.
Ignitho Technoloiges Inc, one of the market leaders in terms of quality software developments and content marketing ideas. Having an unmatched experience in frugal innovation and related ideas, Ignitho is creating a new path for technology innovation.
Also Read :
Ignitho Technoloiges Inc, one of the market leaders in terms of quality software developments and content marketing ideas. Having an unmatched experience in frugal innovation and related ideas, Ignitho is creating a new path for technology innovation.
Also Read :
Comments
Post a Comment