Ignitho Technologies Inc

Innovation POD Model Innovation Pods are the ideal context to engage people in creative thinking and problem-solving around issues identified as priorities. Each Innovation Pod is a platform or specific group of people that has been specifically structured to increase richness of creative problem solving to feed innovation.  To know more, visit :   https://www.ignitho.com/innovation-pods

With access to the internet and rise in the usage of smartphones across the globe, purchasing habits have changed all over and so has marketing techniques. This is an inevitable shift, after all, marketing is all about reaching your target audience at the right place at the right time. If you want to connect with your customer and guide them through their buyer’s journey and attract them towards your business, then being online is of utmost importance. This is where digital marketing as a concept is critical. Though the infiltration and subsequent dominance of the digital landscape were changes that were initiated in the 1990’s it is the last decade that saw the widespread acceptance and exponential growth of this sector. Today, digital marketing arena keeps expanding and drastically shifting form and it is extremely important for businesses to stay updated. Here are some of the key trends that are on the rise in 2019: 1.    Artificial Intelligence It is predicted that

When it comes to marketing, the significance of content isn’t something marketers are now waking up to. Content was always king and the importance of quality content in marketing was never a point of contention. However, with the drastically changing marketplace, the introduction of new and innovative mediums of communication and marketing and the availability of information in abundance has contributed towards ensuring that good content marketing strategies are relevant, now more than ever. Today, customers value relevant and useful information and are repulsed by traditional hard selling strategies. The realization has dawned upon marketers and businesses that today customers choose to do business with, and enterprises opt to partner with brands or businesses that they can form a connection with, who try to forge a human relationship with their audience vs those that try hard to sell themselves every opportunity they get. Content marketing plays the most important

There are no one-word answers to business challenges, but one can argue that “outsourcing” is the closest thing to it. A large number of companies worldwide have seen tremendous success in outsourcing. Outsourcing is leveraged by IT decision makers to enable business growth since they allow enterprises to reduce internal costs and concentrate on their core competencies. The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles - Azim Premji Here are 5 reasons why software development outsourcing is a good idea: 1.      Cost cutting One of the most important reasons why enterprises outsource their software development is to cut costs. It is found that outsourced labour may cost up to 70% lesser while operating costs could come down up to 30%. 2.      Focus on core business value     Outsourcing software development frees up your in-house talent and

Businesses big and small, today have woken up to the possibilities of SEO. When the world makes all its choices based on information obtained from the internet, ranking lower in the SERPs (Search Engine Result Pages) is not a risk they are willing to take. Having said that, SEO is an ever-evolving industry. It is a full-time job just to stay updated on the newest updates and trends in this domain. It is probably due to the same reason that there are a lot of outdated practices and myths that float around. It is critical to stay on top of the latest updates in SEO  practices and steer clear of possible google penalties which can cause devaluation in ranking. Here are 10 of the biggest SEO myths that are probably killing your ranks: 1. SEO is a onetime effort Businesses often forget that SEO is a never-ending process that requires planning, strategies, hard work and time. Even if you do get the required results in a short amount of time, if you do not keep up with the chan

Businesses big and small across the globe today acknowledge the digital transformation tha t is taking place around them and realize the importance of being a part of this mass movement to stay competitive and relevant in the market. This transformation which has left its lasting impression on every vertical in the IT sector has led to obvious shifts in the custom software development arena. Today, the software development process is approached with a key focus on its ability to provide the best possible experience at every stage of engagement. With these drastic shifts in  technology, it is vital for businesses as well as developers to stay up to date on the new trends in custom software development.  Here  are our top 8 picks on what’s trending in custom software development in 2019: 1.    AI-driven Development Artificial intelligence is not  entirely a new concept. It has steadily been growing and gathering momentum and today could easily be called one of the

In today’s digital era, websites become the face of your company to all the potential clients and collaborators out there in the market. Hence it is crucial to have a well-crafted website which is not only updated in terms of content but also in design. It is often found that a responsive website not only improves the company’s visibility amongst the target audience but also betters the chances of conversion. With constant changes and refinements that happens in the web development world, it is often tough for developers to keep up with the changing trends and subsequently keep the users engaged and keep up a steady flow of conversion. Here are five of the top trends that will dominate the web development world in 2019: 1.     Progressive Web Apps It is now widely understood that more and more users are accessing the internet from their mobile phones. Given that google itself is shifting towards mobile-first indexing Progressive Web Apps or PWA is the future. They pro